Common sense

Just an hour ago I noticed a commercial on TV, which was done to encourage people who immigrate to the Netherlands to learn Dutch, since after all being able to make yourself understandable is pretty important if you live somewhere (semi)permanently.

But… why are they trying to explain to non-Dutch-speaking people that they should learn Dutch by airing a commercial in which the actual message is spoken only in Dutch?

I wonder where the common sense of these people went to. Probably enjoying a nice long holiday (albeit not terribly well-deserved).

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